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Growing Your Money From The Ground Up

Growing Your Money From The Ground Up

Growing Your Money From The Ground Up

Erin Macdonald, CVT, CVPM
Erin Macdonald, CVT, CVPM
on behalf of VetMedTeam

$142.50 $ 142.50 $ 142.50

$142.50 $ 142.50 $ 142.50

$ 142.50 142.50 142.50
142.50 $ 142.50 142.50 142.50
Normal Price: $142.50 $142.50


Launch date: 03 Sep 2015
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Last updated: 19 May 2017

Reference: 160613

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Wouldn't it be wonderful if every veterinary hospital had its very own money tree? While that would be nice, unfortunately, it won't happen. However, veterinary practices can still be very successful financially and produce many fruits for the effort that is put into the practice. This, in turn, allows the practice to provide good quality patient care, and allows the practice team to be fairly compensated for their time, knowledge and dedication to patients and clients.

Proactive financial management of the money coming in and the money going out is critical for financial success, especially in uncertain economic times. Managers and practice owners must know the specific components of generating revenue along with ways to minimize expenses, otherwise, profitability will likely suffer. In addition, it is important to know how the practice compares to others on a national level based on industry standards. Successful management of KPIs, or Key Performance Indicators, helps to point you and your practice in the right direction for success.

Just think of what the practice would be able to accomplish with increased income - perhaps that digital radiography system to improve the quality of radiographs? Additional continuing education? More options for patient care?

Growing Your Money From the Ground Up is a 3-week course that helps provide fertile soil and important gardening tools which will help your practice to grow its own version of the money tree.


On completion of this course the learner will be able to:
1. Discuss standard veterinary performance measures, explain how often the information should be collected, and indicate data collection locations
2. Identify basic veterinary industry norms, or benchmarks
3. Explain some of the more sophisticated KPIs in small animal practice
4. Explain the difference between active income and passive income
5. Compare examples of veterinary products and services that generate active and passive income
6. Relate the important role members of the veterinary health care team play in generating passive income
7. Examine cost behavior in small animal veterinary practice
8. List common variable and fixed expenses in a small animal practice
9. Establish a good financial policy
Erin Macdonald, CVT, CVPM

Author Information Play Video Bio

Erin Macdonald, CVT, CVPM
on behalf of VetMedTeam

Erin Macdonald is currently employed at Haines Road Animal Hospital in St. Petersburg, Florida and holds the position of Hospital Administrator. She has worked in the veterinary field since 1999, her first position as a receptionist.

In 2006, she received an Associate in Arts Degree in General Studies and an Associate's in Science Degree in Veterinary Technology from St. Petersburg College. That year, she became a Certified Veterinary Technician. After receiving a Certificate in Hospital Management and a Bachelor's Degree in Veterinary Technology Management, she achieved the designation of Certified Veterinary Practice Manager in 2009.

Erin is a member of both the Florida Veterinary Technician Association and the National Association of Veterinary Technicians in America. Erin lives in Pinellas Park, Florida with her son, Kingston, dog, Gemma; and two cats, Gia and Roxanne.

Current Accreditations

This course has been certified by or provided by the following Certified Organization/s:

  • AAVSB-Registry of Approved Continuing Education (RACE)
  • 0.25 Hours -
    Exam Attempts: 3
    Exam Pass Rate: 70

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