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Marketing: Making An Impression

Marketing: Making An Impression

Marketing: Making An Impression

Leslie Lynette, RVT, CVPM
Leslie Lynette, RVT, CVPM
on behalf of VetMedTeam

$143.46 $ 143.46 $ 143.46

$143.46 $ 143.46 $ 143.46

$ 143.46 143.46 143.46
143.46 $ 143.46 143.46 143.46
Normal Price: $143.46 $143.46


Launch date: 03 Sep 2015
Expiry Date:

Last updated: 19 May 2017

Reference: 160615

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Today's business environment is a rough place for veterinary practices. Pet owners not only have many choices as to where to spend their animal care dollars, but those dollars are not as plentiful as they were years ago. So how does a practice ensure that it attracts owners who are seeking veterinary care? How is the pet owner expected to know what services the practice offers and what services his or her pet needs? Why should the owner select your practice and not the practice 8 blocks away? Marketing the practice to new and existing clients is a critical component of practice success.

Many practice owners envision a slick, fast-talking, not very honest, used car salesman whenever the term "marketing" is used. This concept is far from the truth and practice owners who view true marketing in this light are doing a disservice to themselves and their practice team.

In reality, your practice cannot be in business without marketing, either with intentional effort or not. It occurs every day, in many ways. The real question is not "do you want to market," but rather "do you want to learn what you need to do so that you take control of the messages you are sending to current and potential clients?"

Marketing: Making an Impression is 3-week course designed to give you the tools you need for insight into your marketing efforts, and to make necessary changes to help you differentiate your clinic from others. It will help you to make an impression on existing and new clientele, so that they will have an exceptional experience at your practice.


On completion of this course the learner will be able to:
1. Define marketing theory and discuss what drives clients
2. Apply the four P's of marketing
3. Identify the different types of marketing and how they can be implemented to increase client visits
4. Construct a marketing plan and perform a S.W.O.T. analysis for your practice
5. Identify areas of marketing that need improvement
6. Implement marketing techniques to bring in new clients
7. Recognize marketing techniques to develop a long term relationship with current clients
8. Relate improved client service and standards of care to increased revenue
Leslie Lynette, RVT, CVPM

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Leslie Lynette, RVT, CVPM
on behalf of VetMedTeam

Veterinary medicine is the career path that Leslie chose at a very young age. As a five-year-old child, she rescued baby rabbits from the family dog after it disrupted their nest. Leslie cared for the survivors and sent them on their way when they became stronger. This was the point at which Leslie knew what she wanted to do in life. After eighteen years of clinical experience in managing veterinary patient care as a Registered Veterinary Technician and Certified Veterinary Practice Manager, Leslie feels honored to be able to give back to the profession and to contribute to the development of colleagues in this field.

Leslie has had the opportunity to experience all areas of the veterinary practice. In 1995, Leslie completed an Associate in Applied Science in Veterinary Medical Technology and upon passing the NVTE became a Registered Veterinary Technician. After several years working in practice and a multitude of continuing education, hard work and training, she was given the designation as Practice Manager. In 2001, Leslie began working as the Hospital Administrator for a group of veterinarians that owned several practices, one of which being a 24 hour emergency care center. In 2008, Leslie earned the designation of Certified Veterinary Practice Manager. Leslie has a genuine passion for the advancement of training and education for managers, technicians, assistants and client support staff.

Leslie is married to her high school sweetheart and together they have one vivacious young daughter that keeps them on their toes. Leslie and her family recently lost their beloved dog Chloe after 15 years and now share their home with a curmudgeon old kitty named “Mr. Willis”. When not writing courses for VetMedTeam, Leslie enjoys boating on the lake, photography, stained glass design and spending time with her family.

Favorite Quote: “The definition of insanity is doing the same thing over and over again and expecting different results.” Albert Einstein

Current Accreditations

This course has been certified by or provided by the following Certified Organization/s:

  • AAVSB-Registry of Approved Continuing Education (RACE)
  • 0.25 Hours -
    Exam Attempts: 3
    Exam Pass Rate: 70

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