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Real World Marketing: Moving Your Practice Ahead Of The Pack

Real World Marketing: Moving Your Practice Ahead Of The Pack

Real World Marketing: Moving Your Practice Ahead Of The Pack

Leslie Lynette, RVT, CVPM
Leslie Lynette, RVT, CVPM
on behalf of VetMedTeam

$142.66 $ 142.66 $ 142.66

$142.66 $ 142.66 $ 142.66

$ 142.66 142.66 142.66
142.66 $ 142.66 142.66 142.66
Normal Price: $142.66 $142.66


Launch date: 03 Sep 2015
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Last updated: 19 May 2017

Reference: 160625

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What marketing message did your practice's clients receive today? What did your practice's marketing say to pet owners who were seeking a veterinary practice to entrust their animal's care? Does your marketing efforts consist only of a yellow page ad and business cards on the front desk? Is your practice just another name in a list of local providers that all blend together in the mind of the pet owner? Is your practice just another "nice brown dog" in a pack of practices?

What is your practice doing to move ahead of the pack?

The potential client is looking for a practice to "wow" her, to stand out from the crowd. Having a practice name that begins with one of the first letters of the alphabet is no longer enough. The current client is looking for value, professionalism and excellent medical services.

Today's consumer has a number of ways to evaluate businesses and services. Consider the power of the Internet. It used to be the telephone and the front desk team who were the primary formers of the client's first impression. Now it is the practice's website, or lack of one, that often forms the initial impression. Your website speaks on behalf of your practice and it's team. What is it saying? Run with us cause we are the big dogs for service or is it hiding your practice in the back of the pack? Consider social media. We can now reach our clients on a daily basis where in the past the primary contact was the annual vaccine reminder card. How is your practice using these powerful tools?

Real World Marketing: Moving Your Practice Ahead of the Pack is a 3-week course designed to help your practice understand the factors in play and the ways to use marketing opportunities to your advantage. Are you ready to create a robust marketing plan that will move your practice ahead of the pack or are you content with the scraps you find in your bowl?


On completion of this course the learner will be able to:
1. Identify client needs and wants
2. Define relationship management and its importance
3. Differentiate between marketing and advertising
4. Define and implement target marketing techniques
5. Determine practice website relevance, and compare and contrast internet marketing
6. Develop standard operating procedures
7. Compare and contrast social media platforms
Leslie Lynette, RVT, CVPM

Author Information Play Video Bio

Leslie Lynette, RVT, CVPM
on behalf of VetMedTeam

Veterinary medicine is the career path that Leslie chose at a very young age. As a five-year-old child, she rescued baby rabbits from the family dog after it disrupted their nest. Leslie cared for the survivors and sent them on their way when they became stronger. This was the point at which Leslie knew what she wanted to do in life. After eighteen years of clinical experience in managing veterinary patient care as a Registered Veterinary Technician and Certified Veterinary Practice Manager, Leslie feels honored to be able to give back to the profession and to contribute to the development of colleagues in this field.

Leslie has had the opportunity to experience all areas of the veterinary practice. In 1995, Leslie completed an Associate in Applied Science in Veterinary Medical Technology and upon passing the NVTE became a Registered Veterinary Technician. After several years working in practice and a multitude of continuing education, hard work and training, she was given the designation as Practice Manager. In 2001, Leslie began working as the Hospital Administrator for a group of veterinarians that owned several practices, one of which being a 24 hour emergency care center. In 2008, Leslie earned the designation of Certified Veterinary Practice Manager. Leslie has a genuine passion for the advancement of training and education for managers, technicians, assistants and client support staff.

Leslie is married to her high school sweetheart and together they have one vivacious young daughter that keeps them on their toes. Leslie and her family recently lost their beloved dog Chloe after 15 years and now share their home with a curmudgeon old kitty named “Mr. Willis”. When not writing courses for VetMedTeam, Leslie enjoys boating on the lake, photography, stained glass design and spending time with her family.

Favorite Quote: “The definition of insanity is doing the same thing over and over again and expecting different results.” Albert Einstein

Current Accreditations

This course has been certified by or provided by the following Certified Organization/s:

  • AAVSB-Registry of Approved Continuing Education (RACE)
  • 0.25 Hours -
    Exam Attempts: 3
    Exam Pass Rate: 70

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